Senior core team,
contemporary vision.
More than 20 years of experience building brands. With a solid background in branding, design, and innovation, we developed our own methodology, Brand Thinking, uniting strategy, purpose, and expression in tailor-made projects.
CO-FOUNDER / BRANDING DIRECTOR
Gustavo Moura
Gustavo Moura has more than two
decades working with branding, design,
and communication. Graduated from the School of the Arts Zürich (ZHDK).
He has collaborated with more than 500 brands, from multinationals to authorial businesses, always uniting strategy and creation with a focus on identity and positioning. He has worked for renowned consultancies, such as WBG Zürich, Gad'Branding, and Enredo Brand Innovation, where he was managing partner.
International and national recognition accompanies his trajectory: IF Design Award, White Square Festival, Brasil Design Award, Prêmio ABRE, and other seals attest to the originality, strategic depth, and aesthetic care of the projects developed.
More than trophies, these awards reflect a constant commitment to brands that stand out for clarity, authenticity, and real impact.
CO-FOUNDER / BRANDING DIRECTOR /
BRAND ETHICS ADVISOR
Cláudio Ribeiro Krause
Claudio Ribeiro Krause is a brand strategist and leadership consultant with over 20 years of international experience. He holds degrees in Communication and Design from the Art Institute (USA), a Bachelor of Law from PUC Brazil, and a Master's in International Relations from the Global Campus of Human Rights (Italy), with a specialization in the management of international organizations from the University of Geneva.
His work integrates strategy, creativity, and ethics. He served as Director of External Relations for Fairtrade International in Germany and was a member of the UNESCO Advisory Committee.
He was the founder and strategist of the consultancies Sartre Gumo Branding, Fire Can Burn, and SG+Matri, leading projects for organizations such as IFF, Volkswagen, Natura, Montenapoleone 14, and Eickhoff GmbH, among others. He was a professor in the Master's program in Brand Management and Communication at the Istituto Europeo di Design (IED) in Milan.
CO-FOUNDER / BRANDING DIRECTOR
Gustavo Moura
Gustavo Moura has more than two decades working with branding, design, and communication. Graduated from the School of the Arts Zürich (ZHDK).
He has collaborated with more than 500 brands, from multinationals to authorial businesses, always uniting strategy and creation with a focus on identity and positioning. He has worked for renowned consultancies, such as WBG Zürich, Gad'Branding, and Enredo Brand Innovation, where he was managing partner.
International and national recognition accompanies his trajectory:
IF Design Award, White Square Festival, Brasil Design Award, Prêmio ABRE, and other seals attest to the originality, strategic depth, and aesthetic care of the projects developed. More than trophies, these awards reflect a constant commitment to brands that stand out for clarity, authenticity, and real impact.
CO-FOUNDER / BRANDING DIRECTOR / BRAND ETHICS ADVISOR
Cláudio Ribeiro Krause
Claudio Ribeiro Krause is a brand strategist and leadership consultant with over 20 years of international experience. He holds degrees in Communication and Design from the Art Institute (USA), a Bachelor of Law from PUC Brazil, and a Master's in International Relations from the Global Campus of Human Rights (Italy), with a specialization in the management of international organizations from the University of Geneva. His work integrates strategy, creativity, and ethics.
He served as Director of External Relations for Fairtrade International in Germany and was a member of the UNESCO Advisory Committee. He was the founder and strategist of the consultancies Sartre Gumo Branding, Fire Can Burn, and SG+Matri, leading projects for organizations such as IFF, Volkswagen, Natura, Montenapoleone 14, and Eickhoff GmbH, among others.
He was a professor in the Master's program in Brand Management and Communication at the Istituto Europeo di Design (IED) in Milan.
SOME BRANDS WE HAVE WORKED WITH
ALGUNS PRÊMIOS QUE JÁ CONQUISTAMOS
ABAOUT US
20 years
of experience.
At Tailor, every project is unique.
That's why we operate, as the name suggests, in a tailor-made fashion, with
a lean structure and direct involvement
of the founders at all stages.
Gustavo Moura and Cláudio Ribeiro Krause combine international experience in strategy, design, organizational culture, and brand ethics, mixing consistency, repertoire,
and intuition in brand building processes.
Why we
are different
01
Truth as a strategic asset
While many talk about positioning, we seek the essence. Brands don't need a new slogan; they need to rediscover their truth.
02
Design as a tool for transformation
We don't use design as an aesthetic end, but as a means of organizational, cultural, and symbolic change. Design here changes behaviors, not just the image.
03
Depth with practicality
We combine dense strategic thinking with tangible tools. Depth only matters if it generates real impact.
04
Real, hands-on humanization
Empathy, ethics, and emotional
intelligence are pillars.
05
Boutique by choice, systemic vision
as an attribute
Meticulousness as a value, not due to limitation.
We take care of every detail with the attention only
a customized model can offer.
06
Authorial, not pasteurized projects.
We avoid ready-made formulas. Every brand has a unique symmetry. We do not standardize what is singular
BSi® Brand Symmetry Index
07
Ethical and aesthetic hyperconsciousness
Form, function, and impact walk together. We create brands that respect time, people, and the planet.
08
Collaborative model with orbital talents
We function as a creative gravitational field: attracting restless, authentic minds connected to a purpose.
The Team
It’s All About People
Jane Doe
CEO
Sata Smith
President
Mark Johnson
Project Manager
Rick Owens
CFO
Roberta Turner
Director, Legal & Operations
Takeo Nigoya
Head of Strategy
Toma Ericsson
Marketing Manager
Yohan Choi
Chief Technology Officer
John Macgregor
Product Designer
Tailor operates in a conventional and associated model. Talents with autonomy, purpose, and excellence connect to the strategic core according to each project.
We seek strategists, designers, researchers, copywriters, and activation specialists with critical thinking and aesthetic rigor.
Trabalhe conosco
Transformar marcas em expressões humanas, conscientes e éticas
© 2025 Tailor Brand Thinking Ltda
Alemanha
Brasil
Rua 111, Qd F35, Lt 15, Setor Sul, Goiânia
Email: claudio@tailorbrand.com.br
Phone: +55 62 981687822
Transforming brands into human, conscious, and ethical expressions
Brazil
Av. T4, 1478, Sala B32, St. Bueno, Goiânia
Email: hello@tailorbrand.com.br
© 2025 Tailor Brand Thinking Ltda